Website rebuild proposal · The Devon Coffee Company

What I saw: The homepage opens on a single illustrated banner: a stylised Plymouth coastline, a Smeaton-tower-style lighthouse, a tall ship and a duck-egg sky, with the strapline "HAND ROASTED SPECIALITY GRADE COFFEE DIRECT FROM YOUR LOCAL ROASTERY". A first-time visitor never sees the actual roastery. The actual 15kg Besca BSC-15 classic double-drum at Unit 195 Faraday Mill is photographed (the team-and-machine install shot from 2017 is in the Shopify file library), but the live homepage never reaches for it. The same is true for the cupping room, the purpose-built training room and the Cattedown trade counter.
What the rebuild does: The rebuild swaps the cartoon for the real install photograph of Andrew Baker and the team on the Besca drum. Above the fold a visitor sees the actual roaster, the actual building, the actual people. Below the fold the four lines of the business each get a dedicated card with its own photograph and its own copy. The 879KB hero illustration is retired.

What I saw: The current site supplies and supports more than one hundred cafes, restaurants, offices and venues across the South West. Named accounts on the live wholesale page include ZINNS, Hettie's, Meraki Coffee Co., Arthur's Deli, Pier One, Dewerstone / Dawn Roasters and Joe's Java. A wholesale buyer arriving from a "specialty coffee roaster South West" search hits the homepage, sees a product grid for £14 retail bags and a subscription pitch, and has no front door for trade. Sample-bag policy, minimum order, equipment support across Astoria, Ascaso, Mahlkönig and Fiorenzato, lead-time and trade pricing all sit one or two clicks deep.
What the rebuild does: A dedicated wholesale landing block on the homepage with the named SW accounts as a trust strip, plus a trade-only enquiry route to orders@devoncoffeecompany.com that does not pass through the consumer cart. The 100+ number, the equipment-partner stack and the sample-bag offer all surface above the fold of the wholesale section.

What I saw: The Devon Coffee Company runs a purpose-built barista training room at Unit 195, with two formats: a workshop for those with little experience or a refresher, and a deeper certified format covering extraction, brewing science, latte art and machine maintenance. The current public page says courses are trade-only and routes booking through the order line. Course dates, room photography, the cupping-table setup, the data-logging software and the two-drum sample-roast workflow (a 1kg drum from 2011 alongside the 15kg Besca, kept for single-origin profiling) are not surfaced.
What the rebuild does: A dedicated training block above the fold of the training section with room photography, the two-format split, the trade-only note kept honest, and a booking flow that lands at orders@devoncoffeecompany.com. Course names from the live page are kept verbatim; nothing is invented about accreditation.

A few specific fixes for devoncoffeecompany.com.